As of today, influencer marketing is a $10 million industry and is growing at a pace faster than you can imagine. Millions of people are either becoming influencers or are becoming the ones these influencers influence.
Undoubtedly this has opened doors for businesses to a whole new world of marketing that relies on social media, influencers, and their content.
Now, businesses of different scales can partner with influencers catering to different types and sizes of consumers. And what’s even better is how low cost it is and how many benefits it can bring to a company. But for this to happen, businesses need to know how to gather good leads through influencers and their marketing techniques for successful marketing run online.
Confluencr, India’s Largest Influencer Marketing Agency In Mumbai explains to you the 4 best strategies for businesses to gain great leads through influencer marketing:
Choose The Right Influencers
The first step in general to creating an influencer marketing plan is to choose the right influencer. Choosing the right influencer directly affects how successful this marketing is going to be for your business.
Influencers are divided in terms of nan, micro, macro, and mega while also being subdivided into what niches they specialize in.
Choosing an influencer that specializes in the same industry as your business is a great plus to your brand. But choosing an influencer based on how many followers they have can backfire because even though your content may reach a large number of people, it may not reach your preferred target audience.
Hence choosing the right influencer that offers you a decent amount of followers on their side while also specializing in the industry your business works in will positively bring you great leads and put your marketing into effect among people who are most likely to purchase from you soon.
Leave The Creatives To Your Influencers
It is unnatural that you as a business would want a certain type of content to go out to your target audience so they get more attracted towards purchasing or engaging with you. But with influencer marketing, a lot of these creatives are and should be left up to the influencers.
The influencers know what they are doing and their experience with their followers helps them understand what kind of content influences them the most and how.
Hence influencers have a wider grasp as to how to approach their audience with the prospects from a new business while also making sure it rings the right bell with them. This is furthered through content that the influencer will be able to create better keeping in mind what all your business wants to put out to the consumers. This you gain more leads out of influencer marketing and develop a better consumer base for your business.
Choose And Focus On Selected Social Media
Influencer marketing exists on multiple social media platforms but none of them have proven to be as effective as Instagram. Instagram has a lot to offer to influencers like posts, videos, reels, stories, guides, highlights and even putting good content on other users’ feeds and pages.
With so much scope to create and share content, Instagram is definitely one of the biggest contributors to influencer marketing. While other platforms like Twitter, youtube, and TikTok have their own set of benefits to offer.
As a business, you need to analyze which platform will be more effective and beneficial to you and your brand. Quite often businesses start off on just one social media and slowly grow while some cross promotes with different sets of influencers of different platforms. But if a business does want to gain good leads quicker, Instagram is the place to start with.
Choosing a select social media will help a business and its collaborator to devise a plan more effective on that social media. Hence your content, as well as the influencer, will be more focused and dedicated to one social media, for example, Instagram and you can monitor your success in quite trivial numbers to understand how your marketing plan has worked out and then decide whether to branch out to other media or to revise your current influencer marketing strategy.
Gather Reviews And Reactions Through And From Influencers
As a business looking to grow, what your consumers think about you is crucial to maintain a healthy relationship with them as well as figure out ways to be better.
Partnering with an influencer and having them review your products to their followers is a great way for your business to get good honest customer reviews as well as it builds credibility for your brand among people who can be your potential customers.
Often influencers urge their users to purchase a product from the business they are promoting and share their reviews which the influencers often repost on their accounts. This is a great way for businesses to gather real-time reviews on themselves as well as start creating a consumer base through the influencer. This helps a business grow and gain great leads.
Influencer marketing should definitely be a go-to for businesses and if you are still confused about how to market yourself online, now you know which way to go.